What is augmented reality & how is it useful to marketing?

Augmented Reality (AR) is a technology that overlays digital information, such as graphics, sounds, and other types of data, onto the real world environment, typically using a mobile device or a wearable device like glasses. AR can enhance a user's perception of the world by adding digital elements to it, allowing them to interact with a new version of reality.

AR is useful to marketing because it allows companies to create more engaging and interactive experiences for customers. Brands can use AR to create virtual try-on experiences, where customers can see how products look on them before making a purchase. For example, makeup companies can create AR filters that allow customers to see how different shades of lipstick or eyeshadow look on their face.

AR can also be used to create immersive product demonstrations, allowing customers to interact with a product before they buy it. For example, car companies can use AR to allow customers to see what a car would look like in their driveway or to see how different features of the car work.

AR can also be used to create location-based experiences that allow customers to interact with the real world in new ways. For example, a retail store could use AR to create a scavenger hunt or a virtual tour of the store that encourages customers to explore and engage with the products.

Overall, AR offers a powerful tool for marketers to create unique and memorable experiences for their customers, which can help to increase brand awareness, engagement, and sales.

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